OUR STORY

About Every Last MF

Every Last MF is more than a clothing brand—it’s a commitment to a mission. Born from the resilience, camaraderie, and purpose ingrained in military life, we create bold, meaningful designs for veterans, their families, and supporters. Our products represent the grit, pride, and sacrifice of those who serve and the families who stand behind them.

Our Story

Our journey began in 2022, officially launching in May 2023, as a small veteran owned business rooted in service and creativity. Inspired by three generations of military service, we honor the sacrifices and legacies of veterans through premium apparel. Our collections, like the Bloodline Collection, pay tribute to multigenerational service, while the Moon Man Series, based on an original sketch by my son, carries a deeply personal meaning.

The Moon Man represents shared moments of connection under the same sky—a symbol of peace during deployments for me when I was young man and my father deployed to Iraq and Afghanistan. It reminded us that even in separation, we are united by shared purpose and enduring hope under the same moon.

Our logo incorporates the Southern Cross, a nod to the Marines’ victory at Guadalcanal during World War II. It’s a reminder of how the night sky has always guided and protected those on the battlefield.

Our Purpose

We’re here to ensure every veteran, regardless of their military occupational specialty or deployment history, feels valued and significant. Service is service, and every role contributes to success. We also extend this recognition to the families who sacrifice and serve alongside them.

Through our apparel and messaging, we aim to inspire veterans to believe in their abilities and continue their trajectory of greatness. Alongside this, we commit 10% of our profits to organizations that support veterans and their families.

Our Products

Every piece we create is crafted with intent and quality. We use only premium materials, offering both organic and sustainable options. Our bold designs tell the stories of military life—sometimes serious, sometimes fun, but always meaningful.

Whether it’s the Moon Man Hoodie, a tribute to shared connections, or the Bloodline Tee, honoring multigenerational service, our products reflect pride, resilience, and unity.

Why We Exist

Many veterans struggle with a sense of insignificance after service, especially if their careers didn’t make headlines. We’re here to remind them—and their families—that their contributions mattered. They’re purposeful, skilled, and capable of excelling in whatever comes next.

Our mindset is simple: Never above you, never below you, always beside you.

Together, we all go.

Join Us

We want to be the biggest and most influential veteran-centric brand in the country, championing veterans and their families at every turn. When you shop with Every Last MF, you’re not just buying premium apparel—you’re joining a movement to honor, support, and empower those who’ve served.

Let’s do this together. Shop our collections or follow us on Instagram @everylastmf to stay connected.